Welcome, Guest!
This is our story. This is BE THAT GUY.
IN A WORLD FULL OF DISTRACTIONS...
Two brothers realized that something was missing. A void so deep that no worldly pleasure could fill.
It was the beginning of a journey of SELF-DISCOVERY, not knowing how difficult it would get—or if they would even reach the end. But they began anyway.
Along the way, they realized they weren’t alone. Others felt the same way. Knowing that teams win championships, not players, they bonded with those they met. Slowly, a once-lonely path felt like home. The pain faded. The challenges of life became manageable.
THE QUESTION NOW IS...
Did they find the answers they were looking for?
No. They didn’t. In fact, they’re still walking the path to this very day. But they discovered something deeper—a mission, a purpose, something worth living and dying for.
BE THAT GUY IS YOUR ESCAPE.
Your tribe. Your reminder that you were built for more.
We’re a community chasing greatness—physically, mentally, financially, and spiritually.
We don’t follow trends. We set standards. We don’t just survive. We elevate.
Here, you’ll find DISCIPLINE, DIRECTION, and FAMILY.
This isn’t hype. It’s a lifestyle. It’s a mission.
You may have landed here through a reel, an ad, or a friend… but you’ll stay because this feels like home. Because deep down, you know—you were born to be that guy.
HOW WE GIVE BACK
As a community, we invest financial and intellectual resources to uplift those born in tough situations.
